Meaning behind Validity and Reliable

Reliability is a characteristic of any computer-related component that consistently performs according to its specifications. Therefore the quality of a computer such as the Apple Mac should be reliable due to its constant software update and the capacity of the computer therefore, you would expect to gain a great quality of work. Furthermore, the meaning behind validity is similar to the reliability however, it is just a main focus on the quality of something rather than focusing on the attributes of a computer related component.

Discuss the advantages and disadvantages of Qualitative Quantitative data.

When discussing the advantages and disadvantages of qualitative and quantitative data we must first identify what each of them are. Quantitative data is (with reference to Google definitions) ‘data expressing a certain quantity, amount or range’. Therefore one advantage of using quantitative data is that it can allow a wide/broad study, which as a result will then enhance the generalisation of the results. This could be displayed in the media industry when looking for a suitable location, meaning instead of look for one location, quantitative data allows you to take into consideration a wider range of locations whether they are based in the same area, country or continent.

 Furthermore, another advantage of quantitative data may be that there is a sense of accuracy within the results, which in return can allow a greater success in achieving the goal/objective. However, as well there being advantages of quantitative data there is also disadvantages, one of which is that the results only consist of numerical values rather that written or narrative results. This can hinder the decision-making, as there is no human perception towards the results.

In addition another disadvantage that may come about when using this techniques is the collection of an inadequate and ostensible database.

In comparison, qualitative data is based around description therefore making it harder to analyse in comparison to quantitative data, this type of research is mostly found in individual observation.

One advantage of using this form of research data is that when this data is used alongside quantitative data there can be an explanation of why a distinctive response was given. Similarly, as well as quantitative data this form of data also has some disadvantages. One of which is that there is a difficulty in making some ‘systematic comparisons’. An example of this is if there is a differentiation in responses that may come across as being biased.

Finally, another disadvantage found in this form of research is that it is rather dependent on the individual doing the research rather than a number of people, this means that the individual must have a high level of skill required to carry out this form of research.

Evaluation: JXT BLXCK

JXT BLXCK is a clothing line that was created and funded by 2 peers in the older year named Darryl and Richard, the clothing line is aimed at all types of people whether it be that they are into the urban theme or people that are slightly edgy. The clothing line consists of jumpers, t-shirts and jackets that are targeted at both genders.

To create the advertisement to a high quality a lot of planning was needed for a high level of success. As an effect of this requirement those in my group and I (Stefan, Twariq, Selica) had met to think about how we were going to present the advert, who the target audience, the equipment, the location and finally the characters that will be required. We also had to think about how we was going to be able to grab hold of the material which meant that we had to think about people who had already had the product and if they would suite the purpose.

Before starting to do the research and initiating the setup of the whole production system, we had to ensure that the paper work was sorted and individual members within the group were assigned to do different roles. For example, when referring to paper work, I was mainly managing the production schedule however, there was input from the other members of the group. Stefan was managing the Proposal, which left Selica to sort out the pitch with of course the member’s input and leaving Twariq to be the storyboard designer. When referring to the technical side such as editing, directing and producing, we agreed that there should be a rotation within these roles.

Furthermore, within planning and thinking about the location, we had initially thought about doing an apartment setting where there would have been a number of people in a controlled environment, socialising with each other and having a good time. This would have suited the audience we was looking to target. In order for this to go to plan apartments needed to be searched up and also due to the number of people attending we needed to think about the availability of the merchandise, and also the price of the apartment would have had to be taken into consideration.

Unfortunately, after countless hours spent on trying to find the correct location for the setting and the people to attend, we had no choice but to terminate the idea however, this weakness within the planning did not stop us in finding locations as we had already found a back-up location (this meant no excess time was wasted). After finalising the location we had to think about changing the original setting which was a controlled and social environment to potentially focusing on one garment, which is where the idea of doing an advertisement with the reflective jacket alone had come to plan.

Therefore, after countless hours of preparation we had finally been able to grab hold of the merchandise and a model to for this advert, meaning we did not waste time in shooting, the whole production process was carried out as followed. Below is the production schedule and how everything had happened in order for the production to come to a success.

After filming and editing the clips and putting the whole production together, we was asked to gain feedback from our selected audience so that they could give us points on where we could have improved and what our strengths were. This meant that we had to create a survey to collect this information, therefore after conversing between the members in the group we had come to the conclusion that it would be a professional and ambitious idea to create a visual survey to help us with our feedback.

This meant that the audience was recorded watching the advert and had given, a live and verbal analysis of where our strengths were and what could have been improved. For the most, the common denominator found by all of the audience was when the text “coming soon” had appeared, it had come across unclear where it was coming to whether it was the local shop near you or whether it was to website. However, to counter that the feedback on our strengths was the way the cuts and editing had fitted the background music. This was one of the main strengths within the production. 

TV Advert Proposal   Format: TV Advert

Working Title: Jet Black

Audience: Our TV Advert would be aimed at teenagers, which are from different cultures because we would not want to advertise a clothing line, which is only aimed at a certain group of people. We are going to show this by having a variety of different people with different backgrounds showing of the clothes. Our secondary audience would be adults because they might also be interested in the clothing line because it’s also clothing that will look good and suit older people.

Locations: The advert will take place in St Thomas More Catholic School playground. The time would be around 4 or 5 (pm). The reason for this is because now it’s getting dark quicker because it’s getting close to winter (November 24), so we would to get a dark effect, which then we put lights out, this would show our actors better and the product they are planning to wear.

Preparation plan: What do you need to do you prepare for the shoot? What is your time frame? We will need the following: Product Lighting Camera Actors Music Tripod Production: When will you shoot your film and how long will it take? The film will be shot during the winter time as the season best suits the clothing we are selling, due to the days being shorter night time comes about much quicker than usual, therefore when the jacket is worn in the dark light is reflected from the jacket only when light is projected onto the jacket. This will take no longer than 30 minutes as the location and the planning will be on point from the start of his Advertising scheme. Final cut: What will the editing process be? How long will it take? What equipment will you need? Depending on the available time we will have after the shooting has been done, the editing should take place immediately after the footage has been captured, allowing us to look over the scenes and discuss on possible changes and highlight the strengths within the Advertisement.

Date	Time	Scene/Description	Characters	Location
15/12/15	11:30-12:30	Discussion on target audience and how we will display the Advert.	Philip,Twariq,Stefan and Selica	School- Media room NF3.
19/12/15	6:30-7:55	The teaser video as well as the full Video.	Richard, Bolu and Twariq	Edmonton Estates.
21/12/15	5:45-7:00	Continuation of the full Video.	Richard, Bolu, Twariq, Stefan and Philip	Edmonton Estates.
22/12/15	4:00-7:00	Editing stage of the Teaser, selection of all Valid clips.	Twariq, Philip	West Green Road. (Twariqs house)
26/12/15	1:00-3:00	Finishing touches on the teaser video potentially starting the main Ad.	Stefan, Twariq	West Green Road. (Twariqs house)
27/12/15	1:00-5:00	Starting the main Ad due, going through the clips that are valid and ways in which the Ad will be effective such as making the cuts according to beats.	Philip, Twariq, Stefan	West Green Road. (Twariqs house)
29/12/15	1:00-2:35	Finishing touches on the main advertisement, adding extra affects and touching up the music.	Philip, Twariq, Stefan	Tottenham Green library.

Production Schedule

Should TV Adverts have age restrictions/ratings?

In my honest opinion i would advise that TV adverts should not have age ratings as the audience are not going to bother standing up and leaving the room if the age is not applicable.Furthermore by having age restrictions this will then force the people to change the channel,this decreases the demand for the product the company is sell.

On the other hand, a reason as to why age restrictions should be applied is because some adverts contain sexual scenes that may be to explicit for those bellow the age of 16, therefore age restrictions would be applicable at this point also. Moreover,some of the other reasons as to why age restrictions should be applied to TV Adverts is because some have very bad language which may harm those or influence those that are still at the early ages of there life. 

Overall i believe that the the argument against age restrictions is favored because people do not have time to change the channel when something explicit comes up which may harm the younger viewers. 

The ASA 

http://prezi.com/2rdk1s5jrtif/?utm_campaign=share&utm_medium=copy&rc=ex0share

Signs by Patrick Hughes 

The short Romantic-comedy based film Signs was produced by Patrick Hughes. The story was based on a man and woman who communicated by showing each other signs as they were in different buildings, as time went they gained love for each other and decided that it was time that they met. However, the female character had been promoted which created a scare for the male Character until she made her known by flashing light in the males eyes from an upper angle. At this point the man did not hesitate to ask if they could meet and they did. There are many shots that are effectively used throughout the short film.