Evaluation: JXT BLXCK

JXT BLXCK is a clothing line that was created and funded by 2 peers in the older year named Darryl and Richard, the clothing line is aimed at all types of people whether it be that they are into the urban theme or people that are slightly edgy. The clothing line consists of jumpers, t-shirts and jackets that are targeted at both genders.

To create the advertisement to a high quality a lot of planning was needed for a high level of success. As an effect of this requirement those in my group and I (Stefan, Twariq, Selica) had met to think about how we were going to present the advert, who the target audience, the equipment, the location and finally the characters that will be required. We also had to think about how we was going to be able to grab hold of the material which meant that we had to think about people who had already had the product and if they would suite the purpose.

Before starting to do the research and initiating the setup of the whole production system, we had to ensure that the paper work was sorted and individual members within the group were assigned to do different roles. For example, when referring to paper work, I was mainly managing the production schedule however, there was input from the other members of the group. Stefan was managing the Proposal, which left Selica to sort out the pitch with of course the member’s input and leaving Twariq to be the storyboard designer. When referring to the technical side such as editing, directing and producing, we agreed that there should be a rotation within these roles.

Furthermore, within planning and thinking about the location, we had initially thought about doing an apartment setting where there would have been a number of people in a controlled environment, socialising with each other and having a good time. This would have suited the audience we was looking to target. In order for this to go to plan apartments needed to be searched up and also due to the number of people attending we needed to think about the availability of the merchandise, and also the price of the apartment would have had to be taken into consideration.

Unfortunately, after countless hours spent on trying to find the correct location for the setting and the people to attend, we had no choice but to terminate the idea however, this weakness within the planning did not stop us in finding locations as we had already found a back-up location (this meant no excess time was wasted). After finalising the location we had to think about changing the original setting which was a controlled and social environment to potentially focusing on one garment, which is where the idea of doing an advertisement with the reflective jacket alone had come to plan.

Therefore, after countless hours of preparation we had finally been able to grab hold of the merchandise and a model to for this advert, meaning we did not waste time in shooting, the whole production process was carried out as followed. Below is the production schedule and how everything had happened in order for the production to come to a success.

After filming and editing the clips and putting the whole production together, we was asked to gain feedback from our selected audience so that they could give us points on where we could have improved and what our strengths were. This meant that we had to create a survey to collect this information, therefore after conversing between the members in the group we had come to the conclusion that it would be a professional and ambitious idea to create a visual survey to help us with our feedback.

This meant that the audience was recorded watching the advert and had given, a live and verbal analysis of where our strengths were and what could have been improved. For the most, the common denominator found by all of the audience was when the text “coming soon” had appeared, it had come across unclear where it was coming to whether it was the local shop near you or whether it was to website. However, to counter that the feedback on our strengths was the way the cuts and editing had fitted the background music. This was one of the main strengths within the production.